Differences in B2B and B2C Marketing Strategies


Differences in B2B and B2C Marketing Strategies

Selective Focus Photo of Man in Official Shirt  Sitting in Office  Working on Laptop
The Basic Difference Between Two Types of B2B Business and B2C Business to Business marketing strategy is how you can make prospective customers trust the quality of your brand. Therefore, you must strengthen the quality of your business. How the quality of the product, the quality of service, to communicate with your customers must continue to be improved.

B2B and B2C businesses clearly have very different target marketing. B2C has individual or group marketing targets, while Business to Business has target marketing for other businesses or companies. Another difference is the purchasing ability between B2C and B2B is very different. For B2C you cannot predict the purchasing power of potential customers, but for B2B you can have prospective customers who have very high purchasing power. This is because your target marketing is a company or another business that is already large and of course has quite a lot of money.

In the B2C business model, you can make promotions on social media and create websites. In addition to social media and websites, you can also make advertising marketing strategies in print or brochure media. This method will be very useful when you will enter a new market. As for B2B target marketing, business people or companies will not be immediately interested in the products that you advertise on the internet or brochures. When the volume of purchases made is very high, the business person or company will see in detail what kind of products and brands you have, how the track record, how the testimony of other customers and other details.

Difference between B2B companies and B2C
Basic Differences Between Two Types of B2B Business and B2C B2B companies are closer to the industrial sector, while B2C is more focused on users or customers. Digital marketing approaches in the two types of companies will be different, which is related to the character of digital marketing channels. Like B2C, it might be more suitable to use Facebook, Instagram, Twitter and Youtube to get audience reach. Whereas Business to Business companies can process in bound to the targets they have set to then get quality prospects (qualified-leads). Based on this, it can be understood the difference between the two:

B2C is more customer-centric, while Business to Business is more industry-focused.
The social media approach differs between the two types of businesses, so it must be adjusted to each of the characteristics of social media.
The content on Business to Business and B2C websites is also different. The Business to Business content approach will focus more on education. And focus on what can bring solutions to get TRUST and Call To Action.
Solutions and experience references are more important in Business to Business than in B2C.
Social public relations are not really needed in the type of Business to Business. However, B2C Social PR is an inseparable part of the overall marketing program.
Equation of the Basic Approach
Fundamental Differences Between Two Types of B2B Business and B2CDFrom the various differences between types of Business to Business and Business to Customer, there are also some basic approaches that are the same. Among them are targeting, content creation, information dissemination, and monitoring. Therefore, basically the promotion budget in a company will be large at the beginning, and will start to shrink after the initial breakthrough gets a positive conversion.


Types of Business to Business (B2B) emphasize their focus on the quality of the products and services offered. The trust of customers is a top priority because the type of Business to Business attaches importance to the concept of ongoing cooperation (retainer) with its customers.

Unlike Business to Business, the Business to Consumer (B2C) type of business must prioritize a wide network for each line of business, from marketing to product distribution because the more customers the better for their business.

By reading the information above, it is expected that as an entrepreneur you can compare two types of businesses so you can create the right marketing strategy. To help you manage your business, Journal is the best solution you can choose. Journals come with the best features to support the success of your business. By using Journal online accounting software services, you will be easier and more practical in managing your business finances. Data in the Journal is stored in the cloud, so you will be easier to monitor financial reports in real time.

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