Increase Conversions in the Digital Marketing World
In digital marketing, there is a term that may already be very familiar to you, namely conversion. Conversion in marketing is a term used to refer visitors who take further action towards your website or online store. If likened to a store is your website, and visitors are your website’s audience then we will know that the audience sometimes just looks around and some does something you expect, which is buying something.
In fact, sometimes the frequency of an audience who is just looking around is far greater than that of the follow-up people. Therefore increasing conversions in digital marketing is a fundamental thing that must be done to increase the return on investment and use of marketing budgets.
When implementing digital marketing, there are certain ways to remember to help you increase conversions. By doing it consistently, it is not impossible that an increase in conversions will be obtained continuously. What are these methods? Next Journal summarizes it for you.
Improve Every Element of Promotion
If you want maximum results then think about and improve every element of the promotion that you have. Starting from the image, caption, e-mail subject, content, website length and so on. Perform tight and controlled A / B testing to really see the best parts to use for each element. Doing this consistently will make your digital marketing efforts more effective.
Present on Social Media
You might already be able to read this point in each of the tips to improve marketing. However, recommendations for the use of social media do have to be there because this is fundamental in any digital marketing strategy. This is the earliest method you can take to improve your business. Low cost in its use does not make the results obtained less satisfactory. Instead social media is predicted to be an effective container to reach all groups.
Optimize Website Page Load Speed
Many companies fill websites with various graphics, videos and other content which actually slow down access speeds. Usually this is done so that the website looks complete and provides all the information needs addressed by the audience.
Yet according to Akamai Technologies research, 47% of internet users expect website pages to be loaded in just 2 seconds. When that doesn’t happen, 47% of the audience usually leaves the page immediately. Of course you do not want this to happen right? Therefore, make a simple website page. Not only to speed up access but also more neat and pleasing to the eye.